Photo Courtesy of Four Roses Distillery
Until recently, one of America's best and highest-volume Bourbon distillers was also one of its least known. For decades Four Roses, located outside Bardstown, Kentucky, did almost all its business overseas; the company was so popular in Japan that it was eventually bought by Kirin, its Japanese distributor. But it was impossible to find stateside.
Things weren't always so: During the mid-20th-century Four Roses was the highest-selling Bourbon in the United States. But in the 1950s its then-owner, Seagram's, decided to shutter Four Roses's domestic operations and focus on the European and Asian markets. Seagram's continued to produce a blended whiskey for the U.S. market called Four Roses American, which was by all accounts a dishwater-quality quaff, and it made the Four Roses name synonymous with Skid Row boozin'.
The 2008 Mariage may be the best Bourbon I've ever tasted--and I'm not alone; it recently won a Double Gold Medal at the San Francisco World Spirits Competition.Kirin took over in 2002 and immediately canceled Four Roses American. It then began churning out new, high-quality Bourbons for both American and foreign consumption. Since then the distillery has steadily expanded its domestic output, first in limited, nearby markets like Tennessee, then more recently in New York, Chicago, and along the East Coast. "Four Roses," declared Malt Advocate last year, "is enjoying a golden age in the whiskey market." Indeed, late last year Malt Advocate named it Distillery of the Year.
Unlike most distilleries, Four Roses has not one but five yeast strains, which it combines with two different mash bills to produce ten distinctive whiskey recipes. Such variety allows Four Roses to quickly mix and match flavors, which explains how, in just a few years, it has managed to produce a flagship Bourbon, Yellow Label, a single barrel Bourbon, begun in 2004 (according to Four Roses master distiller Jim Rutledge, it's the best-selling single-barrel Bourbon in Kentucky); a small batch Bourbon, which debuted in 2006; two Japan-only expressions, "Super Premium" and "Black"; two barrel-strength anniversary editions (one marking the 120th birthday of the distillery, the other marking Rutledge's 40 years in the Bourbon business); and, starting last year, the first of its "Mariage" expressions, a perennially changing blend of some or all of its recipes.
Every Four Roses product is good, though I'm not personally a fan of Yellow Label. On the other hand, while it's hard to find, the 2008 Mariage may be the best bourbon I've ever tasted--and I'm not alone; it recently won a Double Gold Medal at the San Francisco World Spirits Competition. On a recent trip to Kyoto my dad managed to locate a bottle of export-only Four Roses Black, which is a nearly perfect blend of fruit and wood notes. And the 120th Anniversary Barrel Strength, released near Christmas, was a great sipping whiskey for long winter nights.
But what I really like about Four Roses is its willingness to experiment with the nuts and bolts of bourbon making to develop consistently good, often great products. Experimentation is the catchword among bourbon distillers these days, but too many--I'm looking at you, Woodford Reserve--overreach to novelty. But thanks to its solid and varied base of recipes, Four Roses can keep things simple and still produce surprising new expressions. I expect a lot from these guys in the coming years.


I am astounded to find that a brand of whiskey my dad had in his bar in the 50's and 60's is now a sought after brand name. Then it seemed to me it was just another brand.............and my dad's bar was a working man's bar, so we are not talking about a bar that had too many top shelf whiskies!!! The other night at dinner at a new burger joint, one of the beers was Pabst another name from those days.
Now I wish I had been old enough to drink (or that I would have been allowed to) and sample those brands in the 50's.
Nothing new under the sun!!!
If you're ever in NYC, Blue Smoke BBQ on 27th street has a bourbon tasting flight. Worth trying. I'm torn between the Van Winkle 15 and the always delicious Basil Hayden.
Personally I prefer a whiskey to my blood type. I'm "O" Positive, therefore RYE whiskey is for me. I've tried two so far and I like the results. Any thing with CORN is OUT!!!
William: Guys like you are sadly few and far between. Though I'm mostly a Bourbon man, rye makes my mouth water too. I'll write a column soon about this sadly overlooked liquor. If you've got any suggestions, toss 'em my way.
I like the Old Potrero rye, made by Anchor in San Francisco, it is probably a little too hot for some. I heard they now have a new bottling called Hotaling that is aged much longer, I have not had a chance to try it yet (can't get it in Canada).
I like the tried and true Old Overholt. Under 20 dollars a bottle, good nutty finish, not too hot. Not too complex but doesn't need to be. Unfortunately I live in Argentina so I can only get it once a year when I go to NYC.
Oh boy. There are really several great Ryes right now. I agree w/ lucash; Old Overholt is my go-to at home, b/c I drink more Rye (in coktails like Old Fashioneds and Sazeracs) than anything else. But for my money, the two best out there are the Rittenhouse "Bonded" Rye (hard to find) and the Wild Turkey 101 Rye (believe it or not). There are several more expensive Ryes out there (I've tried both the Sazerac Rye and the Ri by Beam), but Rittenhouse and the Turkey are my favorites, because they have assertive, spicy Rye character and lots of complexity. I think some fancier Ryes (Ri, I'm looking at YOU) go out of their way to polish the Rye malt right out of the whiskey, and that's a shame.
There's a great bar here in Houston called The Anvil that specializes in Rye whiskey and classic cocktails (including a hardwood-smoked Sazerac Rye they make themselves).
Devo: Man, I hear you on the R1. That stuff was bad in every which way. I waited so long for it, and then -- overpriced, uninteresting, a bit treacly. Old Overholt and R'house Bonded? Absolutely. I'd also toss in any of Willett's recent rye expressions. (For my money, pretty much anything the folks at Kentucky Bourbon Distillers touches, including Willett, turns to gold.) More tk.