In Soda War, Beverage Companies Strike Back
Image Courtesy of Marion Nestle
Today's New York Times carries this full-page ad taking on the New York City Health Department's campaign against sodas.
Although the ad says it's paid for by the Center for Consumer Freedom (CCF), it doesn't take much to guess who paid that group for it. What better way to fight back than to hide behind this particular public relations agency, which specializes in defending purveyors of unhealthful products.
What CCF is about - and which companies pay for its work - are well known (for starters, see previous post).
I'm guessing the Health Department's campaign must be having an effect if soft drink companies are so worried that they are willing to fund a group that is so consumer unfriendly.
Marion Nestle is a professor in the Department of Nutrition, Food Studies, and Public Health at New York University. She is the author of Food Politics, Safe Food, What to Eat, and Pet Food Politics.