Food

Sustainability

Jul 23 2009, 8:20 am

Secrets of the Farmers' Market

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Photo by Gardiner Lapham


Strolling through the farmers' market used to be my Sunday ritual. Crops, neighbors, a busker or two; it all felt timeless. Now I like to say that I went one day and never came back--just got on a truck back to a farm.

That's more or less true, but I do go back--to the other side of the market stall. Our farm sells at two weekly markets in Washington, D.C.: Sunday morning in Dupont Circle and Thursday afternoon in Penn Quarter. And let me tell you, going as a grower is a far cry from my old slide-on-the-flip-flops-and-scuff-down-Q-Street.

We start harvesting two days in advance, filling crates in the field, stacking them in the back of a pickup, and trucking them a half-mile to our farm center. There we wash and count and pack our produce into blue-and-gray plastic storage boxes, labeling them, for example, "Carrots, 20, Dupont." The stickers signal not only what we've got but how hard we have to hoist; root vegetables require more oomph than, say, lettuce. And forget the flip flops.
Prices do shift, I discovered. Cucumbers may go up if someone else is charging more; squash might fall.
On Sundays we're up by 4:30 a.m. to haul boxes out of two walk-in coolers and a storage room into our refrigerated box truck. Two or three of us sit across the cab as we roll down our gravel driveway onto asphalt. It's still dark setting off, but headed east, we see the sun rise.

The goal is to start setting up an hour and a half before the opening bell, maybe the only thing our market shares with that other one in New York. We line up our boxes along the curb, raise our tents and tables, and pile our harvest high. Layouts prompt much discussion and debate. What looks best? Features our marquee items? Lets customers flow through the stand? We weigh the relative merits of L shapes, T's, and U's; aisles, islands, and second tiers. Market design is about artistry and efficiency. And showing off.

Our farm's and others' bountiful displays--diminished by the time I used to arrive--still amaze me. Prices don't. As a customer, I sometimes balked at expensive arugula or leeks, either passing them by or invoking Michael Pollan's "hidden costs" of cheap food as I broke another 20. Now I look at string beans and remember how long it took me to pick them, in the rain; dry them on wire racks so they wouldn't rust; and mix green, purple, and yellow varieties. Not to mention seeding, weeding, and releasing wasps to prey on the beetles that devour the plants' leaves and dangling beans. $5 a quart? Bargain.

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Photo by Gardiner Lapham

Prices do shift, I discovered. Just before we open, farmers surreptitiously scramble, eying one another's signs. Cucumbers may go up if someone else is charging more; squash might fall. We add quickly in our heads as customers gather. The early bird regulars have been standing there since 8:55, their beets and blackberries packed, crisp bills in outstretched hands as they wait for the bell.

Chatting with customers makes my day. A smiling elderly woman who always comes during the week also showed up one Sunday. "I already ate all the peas I bought!" she said. "I won't be able to last till Thursday." Another woman once approached me and whispered, "There's a very large spider on the chard." Other customers share tips, like crushing sweet stevia leaves with mint in mojitos. And sometimes a question starts a conversation. One woman asked if we had lemons. A man held up a sweet white onion, greens still attached, and asked if you could eat the bulb.

Chefs also wander by in their monogrammed jackets, scanning our spread. I'm always excited to see Nghi Tieu, the pastry chef at Café Atlantico, a few steps from our Thursday market. On Fridays the restaurant offers a farmers' market dinner, and Tieu not only shares her deliciously creative ideas, but brings us leftovers to taste. Recently she featured our carrots, in carrot cake with cream cheese foam, carrot-kumquat ice cream, and carrot-ginger croquants; and beets, in beet ice cream with chocolate crème fraîche and citrus beet soil. A bite like that can keep me on my feet for another few hours.

We nibble Tieu's desserts along with our own fruit, which customers ask to do, too. One day two men in Metro maintenance uniforms came over and tasted several cherries. But they didn't buy any, shaking their heads at the price of the pints. For all the thrills of the market--and my defense of the labor of each harvest--I worry about limited access to local food.

So does Freshfarm, the organization that runs our markets. With its help, our farm applied to accept "get fresh" checks from the federal Farmers' Market Nutrition Program for low-income women, infants, and children. Freshfarm also issues coupons to senior citizens through the Commodity Supplemental Food Program, and at two of the group's eight markets, customers can now pay with food stamps.

As each market ends and the final bell rings, gleaners stop by to take some of our remaining produce to shelters and food banks. On Sundays, the same homeless man always appears with his cart, grinning, nodding, and pointing at a head of lettuce or a bunch of chard. When I pick and pack for markets, I wonder who will end up eating each thing. It's nice to know it could be anyone.

Recipe: Beet Ice Cream on Citrus Beet "Soil"

Comments (7)

matt garfinkle

What an unexpected treat it is, during my morning persusal of the Atlantic, to read about your experiences at the farm. Sounds like you're having a bountiful time. -Matt G.

Wonderful article! I shall visit my Saturday farmers market in Chico, California with a new appreciation for the vendors. I'm always a little reluctant to take too much of their time in conversation. But you've helped me realize the ones who take a little time to teach me something are my favorites.

misspolly (Replying to: jpeckjr)

i used to grow for & sell at the chico's farmer's market on saturday mornings. i was on the farmer's side of the table there. and as i read this article much of my life then rang true. your praise will fall on welcome ears! i assure you. for many farmers there, myself included, that is the main, if not the only, human interaction amidst a very busy workweek and life. one that's spent sequestered on the farm. i encourage to forge that connection to the souls that work so hard to put food on your table. putting a name and face to your food is only one of the many magical things about farmer's markets. go & reap!!

Yes! It's so interesting that even in a larger markets there's a subtle, and sometimes not-so-subtle real-time "market research" going on to set prices for the day. I found it surprising when I first started working the market how the farmers here were so so careful not to undersell (or too far oversell) each other -- instead they try to compete on unique varieties, or getting crops out early or keeping them going longer than others...

Sugarmamabakingco

GREAT article! I, too, have always wanted to join the Farmers Market...I think it is our generation's "off to join the circus"...:) I live near DC, so I'll make sure to stop by your booth(s) this weekend and next week! Good luck!

I was stunned--but not really--to hit 4 markets one weekend and see the same farms at each--but with different prices at each. For example, it was cheaper to buy apples in Arlington than Del Ray, by 50cents a pound. From the same booth.

I'm curious what you think about those bigger "farms" that happen to be at EVERY farmers market...not exactly the small business I want to support...or is it?

Thanks for your honesty and openness in this piece! What interesting insight, I find the farmer market experience to be thoughtful as both a shopper and an artist. I am always drawn to the pop of nature so evident in the markets. The sun seems to keep shining on farm fresh fruits and vegetables, as their contrasting colors and textures placed side by side in wooden crates showcase their individual qualities while they still communicate togetherness as a team.

I would always prefer to pay a little more for a local product as opposed to the more generic experience in a grocery store where my vision of "fresh" produce is sad vegetables hiding in the dark somewhere on large trucks. Knowing care goes into your selection process is quite reassuring and I remain grateful for your hard work, it is quite appreciated and somehow it makes everything taste a bit sweeter and crispier...

I manage two farmers' markets in Springfield, MA. One has been in existence for 12 years. I write a newsletter each week and one of the things that I have tried to impress on our customers is that the farmers do the hard work, all we have to do is show up and purchase what they grow/raise. I seldom hear comments about prices being too high, but when I do, they are most often from very senior citizens. I tell them that they are confusing price and value. What they buy at the farmers' market will still be fresh next week. I also want our customers to know that small scale production is more expensive than large scale. Also, I continually tell them that some of the items that are found at a farmers' market will never be in a store as they are too fragile to withstand the travel necessary to get it to the store.

Last year was a banner year for us and this year seems the same. Why? There is a lot in the media about the value of locally grown/raised food. Farmers' markets are community spaces. Many folks are concerned about food safety, and once someone has tried something fresh from the farm, they recognize how much tastier it is. That all adds up to successful markets.

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